Strategy
Become an industry leader by optimising your business strategy and identifying growth opportunities
Strategy Formulation
Market Research and Sizing
Strategy
Strategy Formulation
Business Impact
- Optimise your business strategy through evidence-based strategy formulation and best practice strategy design.
- Maximise your impact in market by identifying the most attractive opportunities and aligning your operations to these opportunities.
Our Approach
- We design and facilitate business strategies through proven strategic frameworks, incorporating evidence-based thinking and data science approaches to optimally utilise your business’s data.
- We can assist with blue-sky strategy design as well as the facilitation of strategy refreshes to ensure you maximise market opportunities and your ability to align to them.
- Our end-to-end strategy solutions consist of five steps (you may choose to engage us on one or more of these steps at any given time):
- Collaborative workshops and fact finding: We work collaboratively with your business to understand and/or develop your current situation and strategic ambitions.
- Analysis and insights generation: Using the analytics value chain, we develop a quantitative picture of your business and generate insights that form the basis of your strategic journey.
- Strategy formulation: We unpack macro and micro trends affecting your business, and generate an appropriate strategic framework. We also set distinct and measurable strategic objectives in order to measure the successful implementation of the strategy.
- Strategy execution: OASIS has a proprietary strategy execution framework that ensures an evidence-based approach to project identification and prioritisation. Our strategy execution support also includes the setup of a measurement framework. If you are aiming to evaluate your existing business strategy and ensure it is optimised, we can perform this evaluation against our proprietary strategy best practice framework, and help you optimise it.
- Continuous improvement: We assist you in setting up measurement and reporting that allows you to monitor the implementation of your strategy, and make incremental adjustments as required.
Strategy
Market Research and Sizing
Business Impact
- Understand current and potential geographic and demographic markets in terms of macro-economics, revenue size, category contributions, market opportunities, and competitive landscape.
Our Approach
- We utilise a combination of secondary and primary research methodologies to profile your target markets and identify strategic opportunites and the size of the market.
- Our secondary research methodology consolidates multiple sources of information into a single view in order to incorporate different points of view and offer a holistic picture of your target markets.
- Whether you are expanding into new territories or want to maximise your returns in existing markets, understanding market dynamics is pivotal to success.
- We combine the integration of reliable secondary data sources with robust primary research to help you understand new and existing markets in detail.
- Secondary research allows you to understand the potential size of the opportunity, as well as detailed regional and category opportunities
- Primary research further unpacks market nuances and uncovers market perceptions that will influence your expansion strategy.
- The integration of multiple data sources provides a robust basis for your expansion strategy, improving the success of your market entry or diversification.