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Marketing Optimisation

Improve return on marketing investment through the creation and measurement of evidence based brand, marketing and communication strategies.
Data-driven Marketing
Marketing Strategy
Return on Marketing Investment

Marketing Optimisation

Data-driven Marketing

Data driven marketing execution ensures that the execution of a marketing strategy is optimised through the use of customer data and continuous improvement.
  • By utilising a continuous improvement approach, ongoing measurement of marketing performance feedback allows us to optimise and improve marketing activities as they are being executed.
  • Key tools used in data-driven marketing include propensity modelling to determine “next best offers”, A/B testing to optimise creative performance and lead optimisation to maximise direct marketing return on investment.

Marketing Optimisation

Marketing Strategy

Design marketing, advertising and brand strategies that are evidence based and set the overarching marketing direction and customer strategy.
  • Evidence-based marketing strategy involves collecting and analysing relevant internal and external data in order to design afresh or refine an existing marketing, communications or customer strategy.
  • Key outputs of this solution include a determination of brand positioning, defining key target markets and determining an optimal marketing channel mix.
  • Quantitative market and customer segmentation is also employed to ensure full customer relevance of the strategy.

Marketing Optimisation

Return on Marketing Investment

Measuring the return on marketing investment ensures that the loop is closed on the marketing strategy and that customer activity is measured against strategic objectives and is consistently tracked.
  • Quantifying the return on marketing investment is fundamental to ensuring that all marketing efforts are efficient and delivering against core objectives.
  • At OASIS, we have developed a proprietary model of measuring Return on Marketing Investment and Return on Sponsorship Investment, providing insights at three levels:
    1. The extent to which marketing or sponsorship efforts created incremental revenue.
    2. The degree to which marketing or sponsorship efforts met strategic positioning or perceptual objectives.
    3. The performance of any creative that was used in a campaign and how much it resonated with customers.