Insights

At OASIS, analytics is not just a capability, it’s at the core of what we do. We believe that…
The importance of customer experience is well-known by most business executives, operations specialists, and marketers. Why then, if it…
Customer Value Propositions (CVPs) are all the rage right now. What exactly is a CVP?
Arguably the single biggest headache for the modern strategic marketer is reliably estimating the return
As the saying goes, “a consultant will borrow your watch to tell you the time and then charge you…