Customer Intelligence
Optimise customer experience by understanding customer needs and operational impact.
Customer Experience
Customer Value Proposition
Product Value Proposition
Customer Intelligence
Customer Experience
Business Impact
- Increase customer satisfaction, customer loyalty, and improve lifetime value by aligning your customer experience strategy with your operational strategy.
- Understand how your operations are influencing customer experience.
Our Approach
- Through our bespoke customer experience measurement we determine the relationship between internal, operational metrics and customer experience perceptions.
- This allows us to advise on how to align and improve your operations to maximise customer satisfaction.
- Improving customer experience starts with understanding what the customer wants, and to what extent your business is delivering on it.
- Only when the gap between customer expectations and business delivery is well understood can strategies be developed to improve customer experience.
- This can however not be done in isolation of your business operations.
- OASIS helps you measure your delivery on customer expectations, but also helps you align your operations and operational metrics to make customer experience inherent to your operational delivery.
Customer Intelligence
Customer Value Proposition
Business Impact
- Improve customer attachment and loyalty by offering a holistic CVP using customer centric principles.
Our Approach
- Using our proprietary CVP design and measurement methodologies, we facilitate the design of a bespoke CVP that caters for customer needs across the entire customer journey
- We also measure the impact and success of a CVP at meeting functional, emotional, and social needs while offering the most appropriate customer / brand interactions.
- OASIS's approach to Customer Value Propositions (CVPs) combines the principles of Perceived Value, Value Co-Creation and Service Dominant Logic to arrive at a CVP that ultimately maximises the consumer’s value-in-use, that is, the utility derived by a consumer in their use or consumption of a service or product offered by your business. Read more about our approach to Customer Value Propositions here.
- We quantify all the building blocks of a CVP, determine its importance in maximising value-in-use, and develop a market-leading CVP for your business that is backed by analytics.
Customer Intelligence
Product Value Proposition
Business Impact
- Ensure new product developments or existing product enhancements will maximise customer take-up through scientific measurement of product features and attributes.
Our Approach
- By understanding your specific business and product objectives, we measure the potential impact of various product design features on overall customer appeal.
- This allows for detailed scenario analysis of your potential product specifications that inform appeal vs. viability trade-offs.
- New product or service development can be a daunting task if consumer preferences aren’t well known.
- OASIS assists businesses to follow a rigorous approach to product and service development by qualitatively understanding customer preferences, and quantitatively measuring and prioritising these preferences to develop winning products and services.