Customer Intelligence
Optimise customer experience by understanding customer needs and operational impact.
Customer Experience
Customer Value Proposition
Product Value Proposition
Customer Intelligence
Customer Experience
Optimise customer experience by understanding customer needs and operational impact
- Improving customer experience starts with understanding what the customer wants, and to what extent your business is delivering on it.
- Only when the gap between customer expectations and business delivery is well understood can strategies be developed to improve customer experience.
- This can however not be done in isolation of your business operations.
- OASIS helps you measure your delivery on customer expectations, but also helps you align your operations and operational metrics to make customer experience inherent to your operational delivery.
Customer Intelligence
Customer Value Proposition
Create bespoke CVP’s by analysing business and external data and designing VP’s aligned to desired business and customer outcomes.
- OASIS's approach to Customer Value Propositions (CVPs) combines the principles of Perceived Value, Value Co-Creation and Service Dominant Logic to arrive at a CVP that ultimately maximises the consumer’s value-in-use, that is, the utility derived by a consumer in their use or consumption of a service or product offered by your business. Read more about our approach to Customer Value Propositions here.
- We quantify all the building blocks of a CVP, determine its importance in maximising value-in-use, and develop a market-leading CVP for your business that is backed by analytics.
Customer Intelligence
Product Value Proposition
Test customer appetite and take-up of new product and services through quantitative and qualitative data analysis
- New product or service development can be a daunting task if consumer preferences aren’t well known.
- OASIS assists businesses to follow a rigorous approach to product and service development by qualitatively understanding customer preferences, and quantitatively measuring and prioritising these preferences to develop winning products and services.
